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Principles of Investing

Cutting through the noise of investing

Balancing savings and investments

Savings and investments play an important role, and the balance is dependant on your individual circumstances.

It’s time in the market that really matters

Investing can feel like being on a rollercoaster. It’s easy to get sucked into the short-term noise of competing 24/7 news feeds, perhaps especially so in times of crisis like the COVID-19 pandemic.

Spreading your investments helps manage risk

The COVID-19 pandemic has shown us how different industries and sectors can be affected in different ways by an event.

The risk and return balance

Finding the right balance of risk and return for you is crucial to your investment journey.

Downturns bring opportunity

Markets and economies run in cycles, so ups and downs are an unavoidable part of the investment journey.