It's time in the market that really matters
Investing can feel like being on a rollercoaster. It’s easy to get sucked into the short-term noise of competing 24/7 news feeds, perhaps especially so in times of crisis like the COVID-19 pandemic, the war in Ukraine and sharp rises in the cost of living. But taking decisions driven by reactive emotions can be financially damaging. Investing is a long-term project and it’s important to keep that in mind.