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It's time in the market that really matters


 

 

 

Investing can feel like being on a rollercoaster. It’s easy to get sucked into the short-term noise of competing 24/7 news feeds, perhaps especially so in times of crisis like the COVID-19 pandemic. But taking decisions driven by reactive emotions can be financially damaging. Investing is a long-term project and it’s important to keep that in mind.

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