Friends, football and social networks are just some of the ways in which we can seek out or gravitate to people who think the same way as we do, like what we like and share the same values.
It’s also a trend we are seeing in terms of how people choose to invest their money. In recent years sustainable investment has developed from being quite ‘niche’ or specialised to a growing and influential movement that is demanding the attention of investors around the world.
Investors of all shapes and sizes are increasingly aware that, as well as investing for their future or that of those they represent, they can direct their money to support change for the better on issues many of us feel strongly about, from climate change to building a fairer society.
If you already refuse to buy single use plastic, for example, would you rather invest in a business that produces it, or a business that recycles it or is working towards a more sustainable alternative?